RowElectric
Electricity Generator

Generating human powered, renewable, and sustainable energy through rowing.

Photograph of a physical rapid prototype of RowElectric, a retrofit product that swaps a rowing machines fan out for an electric generator to produce clean renewable electricity while rowing. Produced by Phoenix Consultants.

Eco Fitness Innovation

Row Electric is a retrofit product that simply replaces the fan component on a static rowing machine to convert the kinetic energy into usable electrical energy.

This can charge a portable battery or feed directly into a circuit in a domestic house or commercial gym; reducing energy costs and the use of fossil fuels.  

Innovate UK Funded

Funded by an Innovate UK grant we are working with RowElectric to design and user test this exciting new energy generating exercise machine. 

RowElectric at Tall Ships

RowElectric had its debut showcase at the Gloucester Tall Ships Festival 2024 welcoming visitors to test out this prototype product as part of the user focused development process.

A CGI CAD render of RowElectric produced by Phoenix Consultants.

How much energy is generated? 

The average rower at a steady pace of 2:00mins/500m will be able to produce about 140 watts of usable electrical power.  However, a top athlete who can row at a steady 1:40mins/500m will be generating around 250 Watts of usable electrical power. With a bank of these machines in a gym setting or rowing club large amounts of energy can be generated. 

We have made every effort to make the technology as efficient as possible to capture as much energy as we can - as every bit counts!

User Centred Design

As part of the full product development, RowElectric underwent extensive user testing with potential users through SUS questionnaires, focus groups, and one-on-one prototype user testing.

Building a high quality, fully functional prototype was essential to conduct this testing.

A CGI CAD render of RowElectric attached to both a RowErg rowing machine and a BikeErg exercise bike produced by Phoenix Consultants.
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